WEB 2.0 CONCEPT AND FEATURES

Web 2.0 refers to the alleged “second generation” of web technology. Everything from blogs and social interacting to interactive flash based web design. With this new wave of web development and web design comes a whole new mess of tools and technology to exploit for your business.

Web 2.0 is a concept and approach of  developing web solutions that lay emphasis on active participation and interaction the basis of which is to allow people to become active contributors to websites.

Web 2.0 offers the web as a platform of services wherein applications and people can easily interact to collaborate and share information, thus allowing easier to use and more dynamic pages resulting in a platform which makes Internet marketing for businesses increasingly flexible and affordable.

In addition, Web 2.0 provides SME’s with opportunities to reach new audiences and measure marketing success.

Web 2.0 promotes viral marketing. Websites that follow the web 2.0 techniques and practices attract greater exposure resulting in an increase in site traffic.

WEB 2.0 Features

• Empowering Users: Web 2.0 applications empower users to create, publish and share content over the web. Services such as blogs etc enables users to generate and publish content.
• Software as a Service: In web 2.0 websites offer web applications as services to users.
• Interactive User Experience: Websites that have simple and easy to use interfaces.
• Networking: Web 2.0 applications enable the creation and promotion of online social networking communities.